OBJECTIVES:

  • To excel as a Leader of Product Management in a growing company.
  • To bring products and services to market that delight customers and meet revenue goals.
  • To build software in a collaborative way.

EXPERIENCE

TouchBistro— VP Product Management

2016 - 2017

  • In my first 5 months, hired & built a team of 9 including product managers, product designers & product marketing
  • Established a market driven product management process for the organization
  • Drove the evolution of the agile process to include user testing, market validation & strong product guidance
  • Worked with fellow executive team members to deliver cross functional projects such as NPS, Culture & growth initiatives
  • Lead the strategic direction of the product resulting in predictable roadmaps & cross company transparency
  • Introduced a standard product launch process for the organization including training, customer marketing and organizational readiness.
  • Mentored junior product managers with restaurant industry experience to be key product contributors

Clearfit Inc, Toronto— VP Product Management

2013 - 2016

  • Built a market driven  product management function from the ground up.

  • Responsible for the product, QA, Operations & Development teams (10 direct reports)

  • Lead the overall product strategy including pivot from transactional model to subscription, increasing the average LTV per customer by 10X

  • Responsible for entire product lifecycle from customer needs identification, design, implementation & launch

Independent Consultant, Toronto-Various Roles

2010-2013

  • MARS -Wrote all software related product management content for the Entrepreneur’s toolkit at Marsdd.com
  • Rogers- Helped the product management team evaluate vendors for an upcoming change of technology & recommended course of action.
  • Down to Earth Decor- Completed a diploma in Interior Decorating and created my own Interior Decorating firm focused on colour consultations.
  • Mentoring- Mentored Junior product managers as part of the TPMA

Achievers, Toronto — Director of Product Management

2008-2010

  • As Achievers’ first product manager, I introduced all product management processes, and methodology
  • Transformed the development process to agile, resulting in a 100% increase in output
  • Delivered a release per month, including training, launch prep, requirements and delivery support
  • Lead the implementation of both a facebook & salesforce app extensions

Tucows, Toronto —Director of Product Management

2006-2008

  • Lead a team of 7 Product Managers & associates responsible for ~ $90M in yearly revenue.
  • Lead the overall product strategy across 4 portfolios including domains, security, email & web publishing
  • Facilitated the evolution from Waterfall to Agile

Tucows, Toronto —Senior Product Manager

2002-2006

  • Managed all day to day operations of each of my lines of business (3 simultaneously), including end of life.
  • Responsible for a 400% increase in revenue in 2 quarters for digital certificates offering
  • Researched & created business cases for new business opportunities, and brought them to market.
  • Managed community relationships with a network of 5000+ resellers

Changepoint, Richmond Hill —Various Roles

1996-2002

  • Associate Product Manager:
  • Responsible for requirements & day to day product management for ½ of product offering
  • Competitive Research Analyst
  • Created & Maintained Competitive Intelligence database
  • Conducted Win-Loss Analysis
  • Marketing Coordinator
  • Managed tradeshows & beta programs
  • Coordinated website, content & marketing collateral projects
  • Presales Consultant
  • Created demo environments for sales
  • Conducted sales presentations as the technical specialist in large Enterprise Sales cycles. 

EDUCATION

  • 2010- George Brown College, Toronto — Interior Decorating Diploma
  • 2006- Pragmatic Marketing, Toronto- Product Management Certification
  • 2004- Leadership Intensive Program, Toronto
  • 1994- Wilfrid Laurier University, Waterloo — BA Psychology, Minor Economics, Management Studies Diploma

INTERESTS

  • Drinking Craft beer, listening to live music and being at the cottage
  • Playing rollerderby & tennis
  • Dabbling in creative projects like gardening, watercolour & interior decorating
  • Attending meet-ups like ProductTO, TPMA & Product Camp to keep my skills current

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