OBJECTIVES:
- To excel as a Leader of Product Management in a growing company.
- To bring products and services to market that delight customers and meet revenue goals.
- To build software in a collaborative way.
EXPERIENCE
TouchBistro— VP Product Management
2016 - 2017
- In my first 5 months, hired & built a team of 9 including product managers, product designers & product marketing
- Established a market driven product management process for the organization
- Drove the evolution of the agile process to include user testing, market validation & strong product guidance
- Worked with fellow executive team members to deliver cross functional projects such as NPS, Culture & growth initiatives
- Lead the strategic direction of the product resulting in predictable roadmaps & cross company transparency
- Introduced a standard product launch process for the organization including training, customer marketing and organizational readiness.
- Mentored junior product managers with restaurant industry experience to be key product contributors
Clearfit Inc, Toronto— VP Product Management
2013 - 2016
Built a market driven product management function from the ground up.
Responsible for the product, QA, Operations & Development teams (10 direct reports)
Lead the overall product strategy including pivot from transactional model to subscription, increasing the average LTV per customer by 10X
Responsible for entire product lifecycle from customer needs identification, design, implementation & launch
Independent Consultant, Toronto-Various Roles
2010-2013
- MARS -Wrote all software related product management content for the Entrepreneur’s toolkit at Marsdd.com
- Rogers- Helped the product management team evaluate vendors for an upcoming change of technology & recommended course of action.
- Down to Earth Decor- Completed a diploma in Interior Decorating and created my own Interior Decorating firm focused on colour consultations.
- Mentoring- Mentored Junior product managers as part of the TPMA
Achievers, Toronto — Director of Product Management
2008-2010
- As Achievers’ first product manager, I introduced all product management processes, and methodology
- Transformed the development process to agile, resulting in a 100% increase in output
- Delivered a release per month, including training, launch prep, requirements and delivery support
- Lead the implementation of both a facebook & salesforce app extensions
Tucows, Toronto —Director of Product Management
2006-2008
- Lead a team of 7 Product Managers & associates responsible for ~ $90M in yearly revenue.
- Lead the overall product strategy across 4 portfolios including domains, security, email & web publishing
- Facilitated the evolution from Waterfall to Agile
Tucows, Toronto —Senior Product Manager
2002-2006
- Managed all day to day operations of each of my lines of business (3 simultaneously), including end of life.
- Responsible for a 400% increase in revenue in 2 quarters for digital certificates offering
- Researched & created business cases for new business opportunities, and brought them to market.
- Managed community relationships with a network of 5000+ resellers
Changepoint, Richmond Hill —Various Roles
1996-2002
- Associate Product Manager:
- Responsible for requirements & day to day product management for ½ of product offering
- Competitive Research Analyst
- Created & Maintained Competitive Intelligence database
- Conducted Win-Loss Analysis
- Marketing Coordinator
- Managed tradeshows & beta programs
- Coordinated website, content & marketing collateral projects
- Presales Consultant
- Created demo environments for sales
- Conducted sales presentations as the technical specialist in large Enterprise Sales cycles.
EDUCATION
- 2010- George Brown College, Toronto — Interior Decorating Diploma
- 2006- Pragmatic Marketing, Toronto- Product Management Certification
- 2004- Leadership Intensive Program, Toronto
- 1994- Wilfrid Laurier University, Waterloo — BA Psychology, Minor Economics, Management Studies Diploma
INTERESTS
- Drinking Craft beer, listening to live music and being at the cottage
- Playing rollerderby & tennis
- Dabbling in creative projects like gardening, watercolour & interior decorating
- Attending meet-ups like ProductTO, TPMA & Product Camp to keep my skills current
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