Experience

Sr Director, Product Management- Loblaw Digital 2019-2024

Loblaw Digital owns the e-commerce experiences for Loblaw Corporation, the largest retailer in Canada. I began my journey by launching Marketplace, then added Joe Fresh, PC Express, DX Studio and Product Insights to my portfolio during my tenure.

  • Led a high performing team of 17 product managers, analysts and directors from 4 different business units

  • Co-created the overall business strategy with each business' leadership team outlining big bets, revenue expectations and strategic direction of each business, resulting in aggregate yearly sales of $2.5B

  • Built and reported on product OKRs for 3 businesses that laddered up to overall objectives to ensure team alignment

  • Embedded the Product Analytics & Insights function into the product delivery process so that all features were released with instrumentation, outcome hypothesis and reporting dashboards

  • Built strong cross functional relationships with internal stakeholders across digital division and the enterprise

  • Iterated on the product strategy for Marketplace to achieve Product Market Fit, tripling yearly revenue in under 3 years

  • Reduced shipping costs for the Joe Fresh clothing business by 30% in first year by launching the "Ship from Store" program

  • Launched PCX pass subscription for unlimited grocery pickup and delivery, resulting in 100k customers in the first year (meeting the yearly goals in 60 days), 20% of customers converting to the pass, and customer spend increasing by 55%

  • Spearheaded "Product Craft" which included education, coaching, common practices and tools resulting in a 20% improvement in learning satisfaction

VP Product– ChefHero/Notch 2017-2018   

ChefHero/Notch is a Restaurant Food Supply Marketplace, that helps restaurateurs streamline their ordering processes. I led a team of 4 Product Managers and Designers.

  • Drove product strategy & roadmap to evolve the original POC for ChefHero's restaurant supply ordering marketplace

  • Transformed the product from a proof-of-concept to a market-driven application focused on key jobs-to-be-done for the restaurant kitchen, resulting in 300% growth in GMV in 1 year

  • Partnered with the leadership, sales and marketing teams to understand their challenges as input to the product vision

  • Defined product market fit with weekly restaurant and supplier interviews and feedback

VP Product– TouchBistro Inc. - 2016- 2017   

TouchBistro is an iPad-based Restaurant Automation Software that includes POS, order management and kitchen automation. I hired and led a team of 9 product managers, designers and product marketers.      

  • Expanded the TouchBistro product offering to include additional SaaS subscription offerings such as Self Service Kiosks and inventory functionality resulting in $300k in committed first year ACV

  • Refocused the product team to be market-driven using inputs like NPS, customer feedback and user testing which improved sales close rates, increasing ARR from $20M to $24M in one year

  • Introduced sales training to better arm the sales organisation, including product knowledge, selling tactics and competitive intelligence

  • Built go-to-market process from the ground up including product marketing and organizational readiness in partnership with sales and marketing

VP Product & Development- Clearfit, 2013- 2016

Clearfit was a hiring tool for SMBs that included job postings and a job fit assessment. I led a team of 10 in product and development.

  • Pivoted the offering from a transactional model to a Saas model, resulting in a 10x increase of LTV per customer in less than 6 months

  • Introduced NPS, and through iteration was able to move from - 20 to +20 as a result of customer feedback

  • Conducted experiments including free trials, pricing, and messaging to drive product-led growth through the funnel without the need for direct sales

Director of Product Management- Achievers -  2008- 2010

Achievers is a rewards and recognition Saas solution for enterprise clients. I was their first Product Leader.

  • Evolved the product from a custom instance per client to a scalable multi-tenant SaaS based solution that supported a hundred+ clients, reducing onboarding time from weeks to hours

  • Drove roadmap for Achievers' white-label rewards & recognition platform that included a newsfeed, recognition tools, and rewards catalogue resulting in a 100% increase in sales in 1 year

  • Partnering with the VP of Engineering, we transformed the development process to Agile, resulting in a 100% increase in output per sprint

Director of Product Management- Tucows- 2006-2008

Tucows was the second largest domain registrar in the world, that provided a marketplace of wholesale services for Internet Service Providers with an ARR of $90M. I led a team of 7 Product Managers.

  • Built Business Cases using competitive Intelligence and market research for new Saas services to introduce to the reseller marketplace

  • Fostered a strong online reseller community of 10k through thought leadership and support

  • Created and managed the P&L of each business line of white label solutions for resellers to incorporate into their ISP services, such as email, domain management, blog and website building tools

Education

  • Wilfrid Laurier University, Waterloo

    • BA Psychology, Minor Economics,

    • Management Studies Diploma

Volunteer Activities:

  • Associate Product Manager Program Toronto- Founding Director & Mentor